Aldhamiri, Ali

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Aldhamiri, Ali. Understanding what motivates luxury customers to engage with social media platforms of luxury brands. 2022.

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Aldhamiri, Ali, Carlson, Jamie, Vilches-Montero, Sonia, Rahman, Syed Mahmudur, Gudergan, Siegfried P.. Elsevier; 2024. What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies.

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